Out of all the different social media platforms available today, Instagram is the undeniable reigning champ when it comes to images and visuals. Because of this, it’s turned into an important medium for artists. It’s used for artistic expression, inspiration, and, of course, marketing.
If you’re an artist and you don’t already have an Instagram art account, you’re missing a trick. But don’t worry. Setting one up couldn’t be easier.
This guide will lay out everything you need to know. Read on for a comprehensive guide on how to make a successful Instagram art account.
Setting Up Your Instagram Art Account
First thing’s first, you’ll need to set up your account. This is an efficient and easy process that shouldn’t take too long. One thing to note is that you’ll need to think about what you want to name your account.
Many artists choose a handle that combines their name with the medium they work within, for example @JoeSmithSculptor. This is good, as it’s descriptive, but you may want to choose something more creative. On a site like Instagram, formality is less important, even when you’re talking about a professional profile.
Uploading Pictures and Curating Your Page
Next, you’ll need to start uploading photos of your art. As an artist, you’re no doubt well-versed in the concepts of aesthetics and curation. So you’ll probably already be aware that you shouldn’t just upload photos at random.
Try to make sure they’ll look cohesive together to someone viewing your feed. You may want to keep everything in the same kind of tones or color scheme. You can also make use of tools such as Adobe Spark’s Instagram collage app to make your page more visually interesting.
Instagram Marketing Tips for Artists
Of course, one of the main aims of starting your Instagram art account is to have people notice, appreciate, and hopefully buy your art. In order for this to happen, you’ll need to gain followers. So, how can you do this?
There are tonnes of easy ways to get noticed. The first is to make sure you’re using the hashtags on your posts in a smart way. Make sure to include hashtags that are relevant to your art, so that people who are interested in the types of things you’re creating can easily find them.
Follow other artists, and they’re likely to follow you back. This way, you can increase your follower count. The more followers you have, the more authority and legitimacy your account has.
As well as this, you can take advantage of some of the paid advertising features Instagram offers. Use paid promotions to make sure more people see your posts.
Art Account Instagram Tips
Starting an Instagram art account can seem like a daunting thing to take on, but it’s actually pretty easy, and often even fun. Our final tips? Start slow, share your best work, and have patience.
If you’re looking for any more tips or how-to guides, we’ve got tonnes. Check out the rest of our content now!