It is quite an achievement to be running your own business. Astonishingly, at least 18% of companies close down before completing their first year.
This is due to the inability to strategize and market their services or products correctly. People also fail to use new methods to attract potential clients. This is why using search engine optimization (SEO) can help you greatly in achieving your business goals.
SEO helps improve the visibility of your site so that it can attract greater attention. Here are the few things you need to know about SEO to help you navigate your way through this new territory.
Table of Contents
Establish a strategic website structure
It is often astonishing to note that a thing as simple as a website structure often gets overlooked. It is important to have a website that clients will be able to navigate easily. According to Google, to build a Google-friendly website, every page on your site should be easily reachable through one static link. The more user-friendly it is, the higher it will rank on search engines. By including the right SEO strategies, you can easily make your website user-friendly.
Go beyond the world of keywords
Sure, target keywords might be quite important in SEO for your business, but it is essential to remember not to use too many. Google today penalizes any content that includes a lot of keywords.
The keyword density for your content should be between 2-5%. These days, any SEO practice knows that search engines are mostly focusing on the full user experience. They return websites to the user that match best with what a person would like to do.
This is why creating quality content for your website is much better than stuffing in keywords incessantly.
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Importance of hyperlinks
Quality link building is an important feature of SEO. It is the process of having other websites link back to yours. This can majorly help in increasing traffic to your website and can add credibility to it.
These links are how any and every search engine determines a site’s rank. This is most important for businesses that do most of their work online. For instance, if you employ strategies of link building for an e-commerce website, it can generate almost twice as many leads for the business. These links are a sign for Google that your website is a quality resource that can be trusted. Sites that have more backlinks are ranked higher.
Delete things that slow your site down
A good website speed is often required for maintaining traffic on your site. Even Google takes into consideration the website speed before they rank them. You can lose your leads in the first twenty seconds if your page fails to load. Cutting out the things that slow down your website is the key to customer engagement. When your site fails to perform optimally, you lose out on a lot of leads. SEO assists in fixing your site’s performance to get more conversions. SEO is not easy, especially if you are a beginner. Every business needs to have some SEO strategies in place to generate more leads and rank higher in search engines.